News article from by James A. Loyola

Vista Land is the Philippine’s leading homebuilder and presently ranks among the top listed property firms in the country in terms of total assets, earnings, and market capitalization. Vista land is also well known for its plans of further expansion into new areas in the country and is known to have the most extensive geographical reach among all property developers in the Philippines. This wide geographical scope of Vista Land is an advantage towards its major competitor such as Ayala Land and Rockwell since Vista Land is able to develop not only the industrialized places like Metro Manila but also other remote places.

Vista Land’s P5-B Residential Projects along “Tourism Highway” Sites which includes Vigan, Ilocos Sur; Tagbilaran, Bohol, and Puerto Princesa, Palawan has positive effects not only to Vista land but also to these three tourist spots. Through this project, Vista Land will not only provide jobs for the local residents of these places during the construction of the residential units but can also attract more tourists who will serve as the market for the short-term rentals. These tourists will also be a big help for the local businesses in these places.

Furthermore, Vista land has a market share of 22 percent of the 80,000 units of reservation sales in 2011. Given this, it can be assumed that this P5-B residential project will have a positive effect in the real estate industry. Moreover, this project is a good step for Vista Land to achieve their projected 20 percent increase in their revenue and earnings in 2012.

Sacbibit, Mary Grace
Altuna, Gilleane
Villacorta, Charles

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