Picture
The recent effort of Smart Communications, Inc. (Smart) to unleash yet another innovation in the mobile broadband technology in the Philippines is a huge step in uplifting the status of the telecommunications industry in the country in terms of speed. Smart tested its revolutionary LTE-A or Long Term Evolution-Advanced, a mobile broadband technology that has speeds of more than 200 megabytes per second (mbps) to almost 700mbps [1]. Before its pilot testing of LTE-A, Smart currently offers mobile broadband services with speeds up to 42mbps [2]. LTE-A is such a hit in these countries for it provides twice as fast connection than LTE and 10 times faster than 3G [3] [4].

This huge step in employing LTE-A is expected to be significant in both attracting future consumers and increasing the capability of the country to side by side other countries with LTE-A technology such as the United Kingdom and South Korea [5]. Currently, the Philippines is one of 96 countries with LTE technology [6] and if Smart will push through with the LTE-A project, then the Philippines will be one of the few countries yet to have such technology.

The LTE-A project of Smart may also improve the countries rank in International Telecommunications Union's (ITU) ICT Development Index (IDI). IDI is measured (though not limited to) ICT readiness including infrastructure and access to telecommunications services such as mobile broadband [7]. As of 2011, Philippines ranked 94th across 155 countries in the ITU's IDI [8].

Finally, the introduction of the LTE-A technology is a step that is expected to further increase the mobile broadband penetration rate in the country. A report by AC Nielsen in 2009 states that there is an increasing media access/ownership to mobile devices which caused the upward trend of internet use as a medium for information gathering among Filipinos[9]. Also, this new technology is expected to push further the internet penetration rate in the Philippines (which was at 35% in June this year) [10].

Smart will definitely be the first to benefit from this new LTE-A technology. But more than just increasing Smart's market share for the mobile broadband services, the LTE-A technology promises a better condition for the telecommunications industry in the country as a whole.

References:

[1] "With data rates of over 200 mbps: Smart tests new Huawei ultra-high speed mobile broadband." The Philippine Star. <http://www.philstar.com/business/2013/08/15/1090991/data-rates-over-200-mbps-smart-tests-new-huawei-ultra-high-speed-mobile> (accessed August 16, 2013).

[2] Smart Communications, Inc. LTE| Broadband. http://www1.smart.com.ph/bro/lte/ (accessed August 16, 2013).

[3] "With data rates of over 200 mbps: Smart tests new Huawei ultra-high speed mobile broadband." The Philippine Star. <http://www.philstar.com/business/2013/08/15/1090991/data-rates-over-200-mbps-smart-tests-new-huawei-ultra-high-speed-mobile> (accessed August 16, 2013).

[4] Griffiths, Sarah. “Twice as quick as 4G: World's fastest wireless network launches in South Korea... and you can download a movie in 40 seconds.” <http://www.dailymail.co.uk/sciencetech/article-2348597/LTE-A-Worlds-fastest-wireless-network-launches-South-Korea--film-fans-download-movie-40-seconds.html#ixzz2c6DuhHdj>  (accessed August 16, 2013).

[5] Griffiths, Sarah. “Twice as quick as 4G: World's fastest wireless network launches in South Korea... and you can download a movie in 40 seconds.”<http://www.dailymail.co.uk/sciencetech/article-2348597/LTE-A-Worlds-fastest-wireless-network-launches-South-Korea--film-fans-download-movie-40-seconds.html#ixzz2c6DuhHdj>  (accessed August 16, 2013).

[6] Global mobile Subscribers Association (GSA). “96 operators launched commercial LTE services in 46 countries, LTE1800 now used in 33% of commercial networks.” http://www.gsacom.com/news/gsa_360.php> (accessed August 16, 2013).

[7] International Telecommunications Union. Measuring the Information Society. <http://www.itu.int/ITU-D/ict/publications/idi/material/2012/MIS2012_without_Annex_4.pdf> (accessed August 16, 2013).

[8] International Telecommunications Union. Measuring the Information Society. <http://www.itu.int/ITU-D/ict/publications/idi/material/2012/MIS2012_without_Annex_4.pdf> (accessed August 16, 2013).

[9] Nielsen Media Philippines and Yahoo! Southeast Asia Pte. Ltd. Digital Philippines:Internet Media Habits Decoded: Net Index Highlights. <http://www.scribd.com/doc/15084289/YahooNielsen-Net-Index-2009-Highlights> (accessed August 16, 2013).

[10] Agcaoili, Lawrence. “Internet penetration rises to 35%.” The Philippine Star. < http://www.philstar.com/business/2013/02/02/903770/internet-penetration-rises-35 >  (accessed August 16, 2013).

News from:
"With data rates of over 200 mbps: Smart tests new Huawei ultra-high speed mobile broadband." The Philippine Star. <http://www.philstar.com/business/2013/08/15/1090991/data-rates-over-200-mbps-smart-tests-new-huawei-ultra-high-speed-mobile> (accessed August 16, 2013).





Leave a Reply.