Philippines still continues to attract millions of tourists around the world due to its tropical climate, natural structure and varied coastal features. The Tourism Industry has truly made several improvements over the last decade. But as it had lagged behind its ASEAN members in 2012, this just shows that foreign tourists still hold certain doubts when visiting the country and this must be carefully addressed by the government. One of the reasons why the country had fewer numbers of foreign arrivals compared with other ASEAN countries could be because of the lack of awareness or the negative image perceived by other foreign countries. Oftentimes, media reveals bad publicity that emphasizes certain social issues related to crimes, poverty and corruption within the country.
The Tourism industry could further conduct projects that would resolve these problems and contribute to the country’s positive image and development. This would eventually bring more tourist arrivals and assure them of their safe and pleasurable stay in the country. Recently, the Tourism sector has made several developments in the establishment of infrastructures, the construction of airports and terminals which makes it more accessible for the tourists to travel around various places in the country. With this type of improvements, a positive effect occurred as reflected in the increasing gains during the first five months of 2013. Still, the industry has to make further steps in planning and innovating so as to convince the tourists that it is indeed “More Fun in the Philippines”.
Jose Vincent Lubat
Sarah Mar Reyes