The Philippine Travel Agency Association (PTAA), the official organization of travel agencies operating in the country, is pushing through its new plan of pursuing Northern Luzon to be the next major player in the tourism industry. The potential provinces that could serve as the next prime tourist destinations are Ilocos and Cagayan because of their adventure and eco-tourism attractions which include some pristine white beaches and specialties that can only be found in the country.
The PTAA has sent their members to Ilocos Sur and Ilocos Norte to establish networks with the local tourism industry. On the other hand, in Cagayan, PTAA officials started looking for potentials in the tourists attractions in the region. The Cagayan Economic Zone Authority boasts its Palaui Island which was recognized by CNN as one of the 10 best beaches in the world together with other 17 resorts.
Furthermore, Northern Luzon is reachable through land using the North Luzon Expressway. Aside from Ilocos and Cagayan, Northern Luzon also has Pangasinan, Tarlac, Baguio, and Vigan to offer to tourists. The government is also considering the full operation of Clark International Airport. With these, Northern Luzon will be a lot more accessible.
PTAA’s initiative of developing potential tourist destinations in the country will benefit the travel agencies, the government and the local government units. Travel agencies will have more destinations to offer to their customers. This will result to a more active business environment in the local government units. Eventually, this will entice more tourists to travel in the Philippines. For this year, Department of Tourism has a 5.5 million target visitors. For 2016, DOT has a dream of achieving 10 million visitors. Developing more tourist attractions in the country will help the government actualize its goals.
The PTAA has more than 500 travel agencies around the Philippines which serve as partners of the government in promoting the country’s tourism industry. These travel agencies serve as intermediaries between tourists and airlines and hotels. Hence, they facilitate the process of travel for tourists.
Tapping other destinations in the Philippines will help boost the tourism industry especially that the country has a lot more to offer from parks, to beaches, and resorts. However, the proper allocation of funds will be needed in maintaining and sustaining infrastructures and facilities that shall be accompanied in developing new tourists’ spots.